Resource Planning for a Project-Based World
Chris heads up Cult, an innovative agency with clients that include Home Depot, Harley Davidson and Oakley. They have developed several innovative systematic platforms focused on driving significantly deeper consumer and employee engagement, all with measurement at their core. However, it’s their approach to staffing that is most relevant for the Summit this year.
In this session, Chris will address one of the most significant challenges facing agency CEOs: talent resource management. Not only has it become difficult to find, manage, motivate and retain the best people – but factor in staffing for the ebb and flow of project-based work, and you have a real challenge. Chris will discuss how Cult is cracking the staffing model, with a particular focus on how this applies to varying peak periods of project-based work.