Your Capabilities: Identify New Revenue Growth Opportunities
How do companies in high growth industries identify new product and service offerings? What is the approach they use to continually identify new revenue growth opportunities?
Leveraging best practices from outside the agency business, you’ll begin working through methods to diversify your own agency offering. The goal: identify the most profitable capabilities that will experience the highest demand over the next five years.
In this assessment and development session, you will work through several new methods with which to identify those capabilities and services that will provide the greatest contribution to future profit. Importantly, time will also be spent confirming which of your current capabilities are also rich with future growth potential.
This portion of the Summit lays an important foundation for the balance of speakers and sessions.
In this portion of the Summit, you will:
- Identify new capabilities with the most growth potential
- Better predict which new offerings will succeed (or fail)
- Confirm your current offerings with the most growth potential
- Outline whether you should build any new capabilities internally, outsource or partner