How We’ve Increased Our Revenues with a New Approach to Fees
Based out of Austin, T3 Digital is an independent agency experiencing tremendous growth, now with a team of over 200 people. With a client list that includes Capital One, Allstate, UPS, Staples and Rite Aid, they have developed an innovative digital model, service offerings (that includes several specialized practices) and a completely evolved approach to fees.
Ben will walk through how T3 has transitioned from the fee models of old (primarily based on selling time) over to new methods that now command premium margins for all the agency’s work. He’ll share various directions of exploration, including those that didn’t work and why. Most importantly, the session will focus in on those fee models performing most successfully – those driving the most significant revenue growth for the agency.