Pricing Innovation: Building A New Fee Model Prototype
There are a number of fee models required to ensure you’re capturing the highest possible margin from each type of project from every client. And, the approach to pricing strategy has evolved significantly over the last three years. Ultimately, the goal is to move you beyond an unprofitable reliance on retainers, cost-plus fees, hourly rates and commissions.
In this session, you will be put to work again. You will select one high value client, and then, based on the principles provided, develop a pricing strategy to immediately begin increasing your fees. This will then become a prototype as you roll-out more advanced pricing strategy across your entire client roster.
Interactive Planning:
- CEO Personal Planning: To apply the concepts directly to your own agency, you will work through a series of personal assessments and exercises
- CEO Group Discussion: Time will be spent in group discussion working through how to address your opportunities and implementation challenges